New Beyond the Beach Ocean store opens in Abu Dhabi Mall

Beyond the Beach Ocean store, Abu Dhabi

Beyond The Beach Ocean is delighted to announce a newly opened store to add to their ever growing portfolio. The Abu Dhabi Mall store will stock iconic beach brands in a one-stop destination for ladies looking for curated edits of fashion-forward sun-loving holiday, leisure, swimwear apparel and beach accessories.

Developed for women who love to look good hanging at the beach or want to sport the latest in summer trends, Beyond the Beach Ocean offers a curated boutique shopping experience with exclusive collections from brands such as Seafolly, Tommy Bahama, Havaianas, Zoggs, Sun & Sand accessories and Veilkini.

Beyond the Beach Ocean store, Abu Dhabi

Head to the new Beyond the Beach Ocean at Abu Dhabi mall for all your seaside and holiday essentials from bikinis, kaftans and dresses to footwear and burqini’s.

Beyond The Beach Ocean’s first store was opened in Dubai Marina Mall in 2011 with Al Boom Marine LLC. (ABM), a company that became one of the most successful retailers across the Gulf specialized in the water sports and beachwear apparel, footwear, accessories and hard goods.

Beyond the Beach Ocean store, Abu Dhabi

ABM is a retail and distribution company that operates in the GCC and MENA regions, with more than 25 brands and over 60 retails through concept and own multiband stores.

Ali Sharif, CEO of Al Boom Marine says: “It is a great moment to see another Beyond the Beach Ocean store opening, we work tirelessly to curate a bespoke offering for our customers in each and every location and this will be no exception. As the BTB collective grows so does our desire to bring the best in beach fashion to our loyal shoppers.”

Beyond the Beach Ocean store, Abu Dhabi

Beyond the Beach Ocean Abu Dhabi Mall is located on Level 1, open Saturday-Wednesday and Thursday- Friday.