TAG Heuer signs deal with Ounass Men to sell watches online across UAE

This partnership marks TAG Heuer’s first collaboration with an e-commerce platform that focuses on the Middle East market and is aimed at ensuring greater ease of accessibility and convenience for customers

TAG Heuer, the renowned Swiss watchmaker has announced its partnership with Ounass Men, the UAE’s premier luxury e-retailer to sell the latest TAG Heuer best sellers, novelties, capsule collections and exclusive timepieces.

This partnership marks TAG Heuer’s first collaboration with an e-commerce platform that focuses on the Middle East market and is aimed at ensuring greater ease of accessibility and convenience for customers.

The initial offering on Ounass Men will include classic and contemporary sports watches inspired by motor racing, such as the Monaco Calibre 11, Carrera Calibre Heuer 02T, Carrera Calibre Heuer 16 and Formula 1 timepieces, as well as the aquatic inspired Aquaracer Calibre 7TT.

“We are always looking at ways to ensure easy access and the collaboration with Ounass will allow us to be instantly accessed via the click of a button. The younger generation of watch lovers in particular, prefer to shop on-line and we want to make sure that we always put our customers first and offer easy alternatives to get in touch. As one of the first local luxury e-commerce platforms with a far reaching distribution network, Ounass has a proven track record and we look forward to working with them,” said Hisham Aljamaan, Area Sales Manager at TAG Heuer Middle East.